Landing pages for your ads, built in 7 days. Fair doesn't ship.
We research your buyers and competitors, write and build the page on your platform, then score it on 42 checks. Under 85, it's Fair, and we keep fixing it free.
Book my 15-minute call
Got it. We'll email you two times for your 15-minute call.
Numbers, not adjectives.
- In our own head-to-head test of 3 page types, pages built with this method passed 93% of conversion checks; the same briefs built without it passed 50%.
- Sample build (a SaaS free-trial page for a test company): Unfair Score 94/100, all 6 must-haves passed, loads in 0.9 seconds on mobile.
Your competitors are playing fair. So is your page.
Most ad clicks land on a page that looks fine and leaks. The headline doesn't match the ad. The button sits below the fold on a phone. The proof is vague. The form asks too much. Every leak is a lead you already paid for.
Four steps. About an hour of your time.
- Book a 15-minute call. We check that a landing page is the right fix for your traffic.
- Answer a short questionnaire. We study your reviews, your ads and 3 competitors, then send a one-page brief for you to approve.
- We write and build the page on your platform, then score it on 42 checks.
- Seven days after you approve the brief, you get the page, the scorecard, the tracking and a test plan.
What makes a page Unfair.
It matches your ad.
The headline repeats the promise that earned the click, so visitors know they're in the right place.
Every claim has a source.
We only use reviews, numbers and guarantees you can show us. Nothing invented to fill a gap.
A score, not an opinion.
Every page gets an Unfair Score from 42 checks, from the button's position on a phone to load time. You get the scorecard.
Built where you already work.
Native on Shopify or WordPress. A step-by-step build sheet for Squarespace and Wix. Or hosted on your own subdomain.
Unfayr vs. playing fair.
| Point | Unfayr | The alternative |
|---|---|---|
| Time to a finished page | 7 days after you approve the brief | 2 to 4 weeks at a typical agency; your own evenings with a page builder |
| Research before writing | Reviews, ads and 3 competitors, in an approved brief | Often a template and your notes |
| How you know it's good | An Unfair Score on 42 checks. 85 or more, or we keep fixing it | A design you like |
| Price | $1,000 flat for the first 5 pages, then $1,500 | $1,000 to $2,500+ per page at agencies; $99+ a month for builders |
Founding price: $1,000 a page for the first 5 pages.
Same work, same guarantee. After the first 5 pages, it's $1,500.
- Research: your reviews, your ad or email, 3 competitors
- A one-page brief you approve before any copy
- Copy, design and build on your platform
- Unfair Score scorecard (42 checks)
- Tracking built in, plus a test plan for your first ad tests
- Delivered 7 days after brief approval
Under 85, it's Fair. Fair doesn't ship.
Every page has to clear 85 with all 6 must-haves passing. If it doesn't, we keep fixing it at no charge. We can't promise your conversion rate on day one, because your ads and your offer matter too. We can promise the page, so we do.
If your page's Unfair Score is under 85 (42 conversion checks), we keep fixing it at no charge until it clears 85.
Questions before you book.
You're new. How do I know this works?
Judge the work, not a client list. Every page gets an Unfair Score on 42 checks, and you see the scorecard. Under 85, we keep fixing it free. In our own test, pages built with this method passed 93% of the checks. The same briefs built without it passed 50%.
Do I have to change platforms?
No. We build natively on Shopify and WordPress, give you a step-by-step build sheet for Squarespace and Wix, or host the page on your own subdomain.
How much of my time does it take?
About an hour in total: a 15-minute call, a short questionnaire, a one-page brief to approve, and a final review.
Does the guarantee cover my conversion rate?
No. It covers the page's Unfair Score, which we control. Your results also depend on your ads and your offer, so every page ships with a test plan for your first ad tests.
What happens on the 15-minute call?
We look at your current page and your traffic, and tell you straight whether a new landing page is the right fix. If it isn't, we say so.
Why the name Unfayr?
Your competitors are playing fair: pages that look fine and leak leads. We build pages that aren't equal to anything they ship. That's the ≠ in the logo.
Your competitors are playing fair. That's their problem.
$1,000 a page for the first 5 pages. It starts with a 15-minute call.
In our own head-to-head test of 3 page types, pages built with this method passed 93% of conversion checks; the same briefs built without it passed 50%.